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Full Schedule

Full Schedule

  • Monday, January 29, 2024
  • 7:00 AM – 6:00 PM PST
    Freeman Product Distribution Center Open
  • 8:00 AM – 5:00 PM PST
    Main Street Suites Set-Up
  • 8:00 AM – 6:00 PM PST
    Access HQ Set-Up (Exhibit Booths and Access HQ Suites)
  • 8:00 AM – 6:00 PM PST
    Don Julio Tequila Lounge
    Bar Hours: 1:00 PM - 5:00 PM
  • 8:00 AM – 6:00 PM PST
    Member Services Lounge Open
    WSWA members can stop by the Member Services Lounge for a quick break between meetings to engage with WSWA staff and learn more about association initiatives like the WSWA-PAC and SipSource, explore member benefits, or meet with a representative from Distribution Solutions.
  • 8:00 AM – 6:00 PM PST
    Registration Open
  • 10:00 AM – 12:00 PM PST
    Wine & Spirits Tasting Competition: Best in Show Sweepstakes (Closed Session)
    Double Gold medalists compete head-to-head in a second blind tasting to determine the ultimate Best in Show in each product category. Facilitated by Tasting Panel Magazine and The SOMM Journal, the Best in Show and Double gold winners will be featured.
  • 10:00 AM – 3:30 PM PST
    Served Up The Podcast
  • 11:00 AM – 1:30 PM PST
    WSWA Board of Directors Meeting & Lunch (Closed Session)
  • 2:00 PM – 3:30 PM PST
    WSWA Wholesaler Members Meeting (Open WSWA Wholesaler Members Only)
    Attendees from WSWA wholesaler member companies are requested to join their peers in a closed-door discussion on the state of their association, and the challenges and successes of today’s industry. This membership meeting will be for wholesalers only, feature the WSWA Board of Directors and be facilitated by WSWA staff.
  • 3:30 PM – 4:30 PM PST
    Media, Brand Battle Contenders, and Access Craft Members Reception (Invite Only)
    Sip some of the most innovative craft products to hit the market as we toast the 2024 Brand Battle contenders and WSWA’s Access Craft brand members! This reception will give industry media and influencers unfettered access to the most buzzed about brands, stories, and attendees at Access LIVE as well as to the third edition of WSWA’s Access Craft Distribution Playbook – a step-by-step guide on how to get to market built with expert guidance from craft brands who have been there and the wholesaler advisors who helped get them there.
  • 3:30 PM – 4:30 PM PST
    WLC Reception (Invite Only)
    Calling all Women in Wholesale! Join the Women’s Leadership Council (WLC) Advisory Board for a reception for women wholesalers only. This is an opportunity to network with your peers, meet our WSWA Board and create lifelong friendships in the industry.
  • 4:00 PM – 5:00 PM PST
    New & Non-Member Wholesaler Welcome Reception (Invite Only)
    Gain a better understanding of how WSWA works for you! Join WSWA staff and Board Members to learn about the association, exclusive benefits offered to wholesaler members, and how our voice as an industry is stronger with your membership. All new WSWA wholesaler members and non-member wholesalers attending Access LIVE are invited to this reception.
  • 5:30 PM – 8:00 PM PST
    Celebrate LIVE
    Visit the hottest on-premise accounts across the country through elevated pop-up activations from some of today’s most innovative cocktail bars and mixologists! Discover the next biggest trend, try something new, and jumpstart the week’s networking as the industry toasts the start of Access LIVE 2024.
    Bars participating at this event include:

    - Broken Shaker (Miami - with locations in NYC, LA and Chicago)
    - Roosevelt Room (Austin, TX)
    - Katana Kitten (NYC)
    - Treasury (San Francisco)
    - Cleaver (Las Vegas)