- Sunday, January 28, 2024
12:00 PM – 5:00 PM PST
Freeman Product Distribution Center Open
12:00 PM – 5:00 PM PST
Freeman Product Distribution Center Open
12:00 PM – 5:00 PM PST
Main Street Suite Move-In, by Appointment OnlyMake the most of every moment at Access LIVE! Early move-in for Main Street Suites must be scheduled in advance. Please contact Molly Fontaine (molly.fontaine@wswa.org) to schedule an early move in between 12:00 PM - 5:00 PM.
12:00 PM – 5:00 PM PST
Main Street Suite Move-In, by Appointment OnlyLocation: Caesars ForumMake the most of every moment at Access LIVE! Early move-in for Main Street Suites must be scheduled in advance. Please contact Molly Fontaine (molly.fontaine@wswa.org) to schedule an early move in between 12:00 PM - 5:00 PM.
12:00 PM – 5:00 PM PST
Wine & Spirits Tasting Competition (Closed Session)Don’t miss your chance at bragging rights on the exhibit hall floor! This competition rewards excellence in taste and provides opportunities for new and existing brands to earn recognition that will boost their profile during the show and lend credibility to their products for years to come. Facilitated by Tasting Panel Magazine, Best in Show and Double Gold will be featured in print and online!
Open to all exhibitors. Contact Hanna Empen (hanna@wswa.org).
12:00 PM – 5:00 PM PST
Wine & Spirits Tasting Competition (Closed Session)Location: Tahoe Ballroom - Harrah'sDon’t miss your chance at bragging rights on the exhibit hall floor! This competition rewards excellence in taste and provides opportunities for new and existing brands to earn recognition that will boost their profile during the show and lend credibility to their products for years to come. Facilitated by Tasting Panel Magazine, Best in Show and Double Gold will be featured in print and online!
Open to all exhibitors. Contact Hanna Empen (hanna@wswa.org).
- Monday, January 29, 2024
7:00 AM – 6:00 PM PST
Freeman Product Distribution Center Open
7:00 AM – 6:00 PM PST
Freeman Product Distribution Center Open
8:00 AM – 5:00 PM PST
Main Street Suites Set-Up
8:00 AM – 5:00 PM PST
Main Street Suites Set-Up
Location: Caesars Forum
8:00 AM – 6:00 PM PST
Access HQ Set-Up (Exhibit Booths and Access HQ Suites)
8:00 AM – 6:00 PM PST
Access HQ Set-Up (Exhibit Booths and Access HQ Suites
Location: Summit Ballroom
8:00 AM – 6:00 PM PST
Don Julio Tequila LoungeBar Hours: 1:00 PM - 5:00 PM
8:00 AM – 6:00 PM PST
Don Julio Tequila LoungeLocation: Forum Pre Function 2Bar Hours: 1:00 PM - 5:00 PM
8:00 AM – 6:00 PM PST
Member Services Lounge OpenWSWA members can stop by the Member Services Lounge for a quick break between meetings to engage with WSWA staff and learn more about association initiatives like the WSWA-PAC and SipSource, explore member benefits, or meet with a representative from Distribution Solutions.
8:00 AM – 6:00 PM PST
Member Services Lounge OpenLocation: Forum Pre Function 2WSWA members can stop by the Member Services Lounge for a quick break between meetings to engage with WSWA staff and learn more about association initiatives like the WSWA-PAC and SipSource, explore member benefits, or meet with a representative from Distribution Solutions.
8:00 AM – 6:00 PM PST
Registration Open
8:00 AM – 6:00 PM PST
Registration Open
Location: Forum Pre Function
10:00 AM – 12:00 PM PST
Wine & Spirits Tasting Competition: Best in Show Sweepstakes (Closed Session)Double Gold medalists compete head-to-head in a second blind tasting to determine the ultimate Best in Show in each product category. Facilitated by Tasting Panel Magazine and The SOMM Journal, the Best in Show and Double gold winners will be featured.
10:00 AM – 12:00 PM PST
Wine & Spirits Tasting Competition: Best in Show Sweepstakes (Closed Session)Location: Tahoe Ballroom - Harrah'sDouble Gold medalists compete head-to-head in a second blind tasting to determine the ultimate Best in Show in each product category. Facilitated by Tasting Panel Magazine and The SOMM Journal, the Best in Show and Double gold winners will be featured.
10:00 AM – 3:30 PM PST
Served Up The Podcast
1:15 PM – 2:15 PM PST
Interview with Tony Abou-Ganim, The Modern Mixologist and Founder, TAG Global Spirit Awards
Location: HQ 4100
11:00 AM – 1:30 PM PST
WSWA Board of Directors Meeting & Lunch (Closed Session)
11:00 AM – 1:30 PM PST
WSWA Board of Directors Meeting & Lunch (Closed Session)
Location: Caucus Boardroom
2:00 PM – 3:30 PM PST
WSWA Wholesaler Members Meeting (Open WSWA Wholesaler Members Only)Attendees from WSWA wholesaler member companies are requested to join their peers in a closed-door discussion on the state of their association, and the challenges and successes of today’s industry. This membership meeting will be for wholesalers only, feature the WSWA Board of Directors and be facilitated by WSWA staff.
2:00 PM – 3:30 PM PST
WSWA Wholesaler Members Meeting (Open WSWA Wholesaler Members Only)Location: Academy Ballroom 414Attendees from WSWA wholesaler member companies are requested to join their peers in a closed-door discussion on the state of their association, and the challenges and successes of today’s industry. This membership meeting will be for wholesalers only, feature the WSWA Board of Directors and be facilitated by WSWA staff.
3:30 PM – 4:30 PM PST
Media, Brand Battle Contenders, and Access Craft Members Reception (Invite Only)Sip some of the most innovative craft products to hit the market as we toast the 2024 Brand Battle contenders and WSWA’s Access Craft brand members! This reception will give industry media and influencers unfettered access to the most buzzed about brands, stories, and attendees at Access LIVE as well as to the third edition of WSWA’s Access Craft Distribution Playbook – a step-by-step guide on how to get to market built with expert guidance from craft brands who have been there and the wholesaler advisors who helped get them there.
3:30 PM – 4:30 PM PST
Media, Brand Battle Contenders, and Access Craft Members Reception (Invite Only)Location: Forum 106Sip some of the most innovative craft products to hit the market as we toast the 2024 Brand Battle contenders and WSWA’s Access Craft brand members! This reception will give industry media and influencers unfettered access to the most buzzed about brands, stories, and attendees at Access LIVE as well as to the third edition of WSWA’s Access Craft Distribution Playbook – a step-by-step guide on how to get to market built with expert guidance from craft brands who have been there and the wholesaler advisors who helped get them there.
3:30 PM – 4:30 PM PST
WLC Reception (Invite Only)Calling all Women in Wholesale! Join the Women’s Leadership Council (WLC) Advisory Board for a reception for women wholesalers only. This is an opportunity to network with your peers, meet our WSWA Board and create lifelong friendships in the industry.
3:30 PM – 4:30 PM PST
WLC Reception (Invite Only)Location: Forum 105Calling all Women in Wholesale! Join the Women’s Leadership Council (WLC) Advisory Board for a reception for women wholesalers only. This is an opportunity to network with your peers, meet our WSWA Board and create lifelong friendships in the industry.
4:00 PM – 5:00 PM PST
New & Non-Member Wholesaler Welcome Reception (Invite Only)Gain a better understanding of how WSWA works for you! Join WSWA staff and Board Members to learn about the association, exclusive benefits offered to wholesaler members, and how our voice as an industry is stronger with your membership. All new WSWA wholesaler members and non-member wholesalers attending Access LIVE are invited to this reception.
4:00 PM – 5:00 PM PST
New & Non-Member Wholesaler Welcome Reception (Invite Only)Location: Forum 107Gain a better understanding of how WSWA works for you! Join WSWA staff and Board Members to learn about the association, exclusive benefits offered to wholesaler members, and how our voice as an industry is stronger with your membership. All new WSWA wholesaler members and non-member wholesalers attending Access LIVE are invited to this reception.
5:30 PM – 8:00 PM PST
Celebrate LIVEVisit the hottest on-premise accounts across the country through elevated pop-up activations from some of today’s most innovative cocktail bars and mixologists! Discover the next biggest trend, try something new, and jumpstart the week’s networking as the industry toasts the start of Access LIVE 2024.
Bars participating at this event include:
- Broken Shaker (Miami - with locations in NYC, LA and Chicago)
- Roosevelt Room (Austin, TX)
- Katana Kitten (NYC)
- Treasury (San Francisco)
- Cleaver (Las Vegas)
5:30 PM – 8:00 PM PST
Celebrate LIVELocation: Alliance Ballroom 310Visit the hottest on-premise accounts across the country through elevated pop-up activations from some of today’s most innovative cocktail bars and mixologists! Discover the next biggest trend, try something new, and jumpstart the week’s networking as the industry toasts the start of Access LIVE 2024.
Bars participating at this event include:
- Broken Shaker (Miami - with locations in NYC, LA and Chicago)
- Roosevelt Room (Austin, TX)
- Katana Kitten (NYC)
- Treasury (San Francisco)
- Cleaver (Las Vegas)
- Tuesday, January 30, 2024
7:00 AM – 4:00 PM PST
Freeman Product Distribution Center Open
7:00 AM – 4:00 PM PST
Freeman Product Distribution Center Open
7:30 AM – 6:00 PM PST
Don Julio Tequila LoungeBar Hours: 1:00 PM - 5:00 PM
8:00 AM – 6:00 PM PST
Don Julio Tequila LoungeLocation: Forum Pre Function 2Bar Hours: 1:00 PM - 5:00 PM
7:30 AM – 6:00 PM PST
Member Services Lounge OpenWSWA members can stop by the Member Services Lounge for a quick break between meetings to engage with WSWA staff and learn more about association initiatives like the WSWA-PAC and SipSource, explore member benefits, or meet with a representative from Distribution Solutions.
7:30 AM – 6:00 PM PST
Member Services Lounge OpenLocation: Forum Pre Function 2WSWA members can stop by the Member Services Lounge for a quick break between meetings to engage with WSWA staff and learn more about association initiatives like the WSWA-PAC and SipSource, explore member benefits, or meet with a representative from Distribution Solutions.
7:30 AM – 6:00 PM PST
Registration Open
7:30 AM – 6:00 PM PST
Registration Open
Location: Forum Pre Function
8:00 AM – 9:45 AM PST
Opening General Session & BreakfastMain Stage
8:00 AM – 9:30 AM PST
Opening General Session & BreakfastLocation: Main Stage (Forum Ballroom)Main Stage
8:00 AM – 8:10 AM PST
State of the Industry from WSWA Board ChairmanMain Stage
8:10 AM – 8:25 AM PST
Welcome Address from WSWA President and CEOMain Stage
8:30 AM – 9:00 AM PST
Retail Theft PanelMain Stage Speaker: – Kroger, Co
Main Stage Speaker: – Albertsons Co. Inc. (ACI)
Main Stage Speaker: – Kearney
Main Stage Speaker: – Pernod Ricard U.S.A.
Main Stage
Chris Harris – Kroger, Co ### 2232319###Main Stage Speaker###Director, Asset Protection & Safety###Kroger, Co###Main Stage Speaker: – Kroger, Co
### @@@ David Spohr – Albertsons Co. Inc. (ACI) ### 2232320###Main Stage Speaker###Sr. Director Alcohol###Albertsons Co. Inc. (ACI)###Main Stage Speaker: – Albertsons Co. Inc. (ACI)
### @@@ Natalie Shield – Kearney ### 2232324###Main Stage Speaker###Principal###Kearney###Main Stage Speaker: – Kearney
### @@@ John Barrett – Pernod Ricard U.S.A. ### 2232325###Main Stage Speaker###Chief Commercial Officer###Pernod Ricard U.S.A.###Main Stage Speaker: – Pernod Ricard U.S.A.
### 9:00 AM – 9:35 AM PST
Keynote Address from Linda BernardiLocation: Main Stage (Forum Ballroom)Main Stage
Linda Bernardi ### 2226489###Main Stage Speaker###Digital disruption strategist and former IBM Chief Innovation Officer and Watson Co-Lead######Main Stage Speaker:
### 9:30 AM – 4:00 PM PST
Access HQ & HQ Suites OpenThe epicenter of Access LIVE! Formerly split across two exhibit halls, HQ brings all the action into one space—housing the highest concentration of exhibits in addition to The Hub, LIVE Stage, Innovation Pavilion, HQ Connect, and more.
9:30 AM – 4:00 PM PST
Access HQ & HQ Suites OpenLocation: Summit BallroomThe epicenter of Access LIVE! Formerly split across two exhibit halls, HQ brings all the action into one space—housing the highest concentration of exhibits in addition to The Hub, LIVE Stage, Innovation Pavilion, HQ Connect, and more.
9:30 AM – 4:00 PM PST
Main Street Suites Open
9:30 AM – 4:00 PM PST
Main Street Suites Open
Location: Caesars Forum
10:00 AM – 10:20 AM PST
Marketing Mastery: How to Create Effective Content Buzz Around Your Beverage BrandLIVE Stage Speaker: – Pour Agency
LIVE Stage Speaker: – Pour Agency
Discover the approach and techniques successful beverage brands are using to set themselves apart in the market and boost digital brand awareness.
LIVE Stage
10:00 AM – 10:20 AM PST
Marketing Mastery: How to Create Effective Content Buzz Around Your Beverage BrandLocation: LIVE Stage (Summit Ballroom)LIVE Stage Speaker: – Pour Agency
LIVE Stage Speaker: – Pour Agency
Discover the approach and techniques successful beverage brands are using to set themselves apart in the market and boost digital brand awareness.
LIVE Stage
Brandon Lee – Pour Agency ### 2230314###LIVE Stage Speaker###Creative Director###Pour Agency###LIVE Stage Speaker: – Pour Agency
### @@@ Dominic Koponen – Pour Agency ### 2230315###LIVE Stage Speaker###Executive Producer###Pour Agency###LIVE Stage Speaker: – Pour Agency
### 10:00 AM – 10:45 AM PST
Continue the Conversation: Retail TheftAfter the morning session, please join us for an interactive discussion about the organized retail theft. Our panelists will be in Access HQ to answer questions about their presentation and hear about your concerns and possible solutions to this growing problem.
HQ Connect
10:00 AM – 10:45 AM PST
Continue the Conversation: Retail TheftLocation: HQ Connect (Summit Ballroom)After the morning session, please join us for an interactive discussion about the organized retail theft. Our panelists will be in Access HQ to answer questions about their presentation and hear about your concerns and possible solutions to this growing problem.
HQ Connect
10:00 AM – 11:00 AM PST
Unveiling the Art of Tasting Like a JudgeJoin Tony Abou-Ganim, co-founder of the TAG Global Spirits Awards as he takes us on an educational and entertaining look into appraising spirits. Whether you’re a buyer looking to better appreciate and understand a spirit’s complexity and nuances or a supplier wanting to present your spirits in the best possible way, this presentation is sure to shine a light on the art of tasting and evaluating spirits.
10:00 AM – 11:00 AM PST
Unveiling the Art of Tasting Like a JudgeLocation: The Hub (Summit Ballroom)Mixology Workshop
Tony Abou Ganim ### 2233156###Mixologist#########Mixologist:
### 10:00 AM – 3:30 PM PST
Served Up The Podcast
10:00 AM – 3:30 PM PST
Served Up The Podcast
Location: HQ 4100
10:00 AM – 11:00 AM PST
Interview with Robert Hall, CEO, Old Smokey
Location: HQ 4100
11:15 AM – 12:15 PM PST
Interview with Meredith May, Publisher and Editor in Chief, Tasting Panel and Somm Journal Magazines
1:15 PM – 2:15 PM PST
Interview with Francis Creighton, CEO, WSWA
Location: HQ 4100
2:30 PM – 3:30 PM PST
Interview with Merrilee Kick, Founder, Buzzballz
Location: HQ 4100
10:00 AM – 4:00 PM PST
Hub Activities OpenA one-stop-shop for brand innovation and development! Located in Access HQ, the Hub offers a variety of solutions for exhibiting brands looking to expand, experiment, and grow. Back by popular demand don’t miss your chance to secure a space in the Content Lab, Mixology Workshop, or at the Brand Building Bar!
10:00 AM – 4:00 PM PST
Hub Activities OpenLocation: The Hub (Summit Ballroom)A one-stop-shop for brand innovation and development! Located in Access HQ, the Hub offers a variety of solutions for exhibiting brands looking to expand, experiment, and grow. Back by popular demand don’t miss your chance to secure a space in the Content Lab, Mixology Workshop, or at the Brand Building Bar!
11:00 AM – 11:20 AM PST
What Does it Mean to be "Customer-Centric" in an Omnichannel World?LIVE Stage Speaker: – Breakthru Beverage Group
Digital initiatives and eCommerce generate a treasure trove of information about your customers that can be leveraged to empower your sales initiatives. Mike will discuss how to create a unified view of your customers and then use that robust data to better serve them the right product, at the right time, for their target consumer – through both eCommerce and physical selling teams. Mike will also discuss how to build a more customer-first model that enables better service through flexible processes and enhanced technology solutions.
LIVE Stage
11:00 AM – 11:20 AM PST
What Does it Mean to be "Customer-Centric" in an Omnichannel World?Location: LIVE Stage (Summit Ballroom)LIVE Stage Speaker: – Breakthru Beverage Group
Digital initiatives and eCommerce generate a treasure trove of information about your customers that can be leveraged to empower your sales initiatives. Mike will discuss how to create a unified view of your customers and then use that robust data to better serve them the right product, at the right time, for their target consumer – through both eCommerce and physical selling teams. Mike will also discuss how to build a more customer-first model that enables better service through flexible processes and enhanced technology solutions.
LIVE Stage
Mike Boswell – Breakthru Beverage Group ### 2229334###LIVE Stage Speaker###Vice President - Digital/eComm###Breakthru Beverage Group###LIVE Stage Speaker: – Breakthru Beverage Group
### 11:00 AM – 11:30 AM PST
European Garnacha Grenache Quality Wines: Discover the Most Trendy Aromas and WinesEuropean Garnacha Grenache Aromas
Discover and learn about one of the most planted grapes in the world.
European Garnacha/Grenache Quality Wines Program is an exclusive and innovative partnership between the leading countries in wine production: Spain and France. Because of their excellent value, the new Garnacha Grenache wines are reaching, for the first time, major competitors in the wine market, joined under the umbrella of the European Union to make awareness about one of their treasures and most eco-friendly grape… Garnacha Grenache. During the conference experts from France and Spain, will educate guest about the origin, history, features, European quality schemes, the latest innovative techniques used in Garnacha Grenache growing and wine elaboration. During this seminar, attendees will have a unique opportunity to attend a Garnacha Grenache experience with an innovative "sense of smell" to learn about the most representative aromas of one of the most planted grapes in the world. Be sure to arrive early as the first 80 participants to visit the session will recieve a free wine aroma box gift!
Register Here: https://garnachagrenache.com/european-garnacha-grenache-at-wswa/
HQ Connect
11:00 AM – 11:30 AM PST
European Garnacha Grenache Quality Wines: Discover the Most Trendy Aromas and WinesLocation: HQ Connect (Summit Ballroom)European Garnacha Grenache Aromas
Discover and learn about one of the most planted grapes in the world.
European Garnacha/Grenache Quality Wines Program is an exclusive and innovative partnership between the leading countries in wine production: Spain and France. Because of their excellent value, the new Garnacha Grenache wines are reaching, for the first time, major competitors in the wine market, joined under the umbrella of the European Union to make awareness about one of their treasures and most eco-friendly grape… Garnacha Grenache. During the conference experts from France and Spain, will educate guest about the origin, history, features, European quality schemes, the latest innovative techniques used in Garnacha Grenache growing and wine elaboration. During this seminar, attendees will have a unique opportunity to attend a Garnacha Grenache experience with an innovative "sense of smell" to learn about the most representative aromas of one of the most planted grapes in the world. Be sure to arrive early as the first 80 participants to visit the session will recieve a free wine aroma box gift!
Register Here: https://garnachagrenache.com/european-garnacha-grenache-at-wswa/
HQ Connect
11:00 AM – 12:00 PM PST
Cinematic Cocktails: Mastering the Art of Visual MixologyMixologist: – Little Lane Media Productions
Mixologist: – Beautiful Booze
This session is about helping brands discover the magic of creating Instagrammable images and videos with classic and innovative mixology techniques. We will share our trade secrets on making super cool, scroll stopping cocktails. Attendees will learn how to mix cocktails with an extra flare as well as different methods to create more visually appealing cocktails.
Mixology Workshop
11:00 AM – 12:00 PM PST
Cinematic Cocktails: Mastering the Art of Visual MixologyLocation: The Hub (Summit Ballroom)Mixologist: – Little Lane Media Productions
Mixologist: – Beautiful Booze
This session is about helping brands discover the magic of creating Instagrammable images and videos with classic and innovative mixology techniques. We will share our trade secrets on making super cool, scroll stopping cocktails. Attendees will learn how to mix cocktails with an extra flare as well as different methods to create more visually appealing cocktails.
Mixology Workshop
James Stevenson – Little Lane Media Productions ### 2229296###Mixologist###Founder###Little Lane Media Productions###Mixologist: – Little Lane Media Productions
### @@@ Natalie Migliarini – Beautiful Booze ### 2229295###Mixologist###Founder, Author, Social Media Maven, Creator, Cocktailian, Photographer, & Influencer###Beautiful Booze###Mixologist: – Beautiful Booze
### 12:00 PM – 12:30 PM PST
Hemp Intoxicants: The Farm Bill and Emerging Beverage MarketLIVE Stage Speaker: – American Trade Association for Cannabis and Hemp (ATACH)
Take a close look at how Congress inadvertently deregulated intoxicants made from hemp, what it means today, and the market landscape now and into the future. We will examine the 2018 Farm Bill and how it set conditions for today's intoxicants, market challenges, and where we go from here.
LIVE Stage
12:00 PM – 12:30 PM PST
Hemp Intoxicants: The Farm Bill and Emerging Beverage MarketLocation: LIVE Stage (Summit Ballroom)LIVE Stage Speaker: – American Trade Association for Cannabis and Hemp (ATACH)
Take a close look at how Congress inadvertently deregulated intoxicants made from hemp, what it means today, and the market landscape now and into the future. We will examine the 2018 Farm Bill and how it set conditions for today's intoxicants, market challenges, and where we go from here.
LIVE Stage
Chris Lindsey – American Trade Association for Cannabis and Hemp (ATACH) ### 2199549###LIVE Stage Speaker###Director of State Advocacy and Public Policy###American Trade Association for Cannabis and Hemp (ATACH)###LIVE Stage Speaker: – American Trade Association for Cannabis and Hemp (ATACH)
### 12:00 PM – 1:00 PM PST
LIVE Stage Lunch & Learn
12:00 PM – 1:00 PM PST
LIVE Stage Lunch & Learn
Location: LIVE Stage (Summit Ballroom)
12:00 PM – 1:30 PM PST
Past Chairman's Luncheon (Invite Only)
12:00 PM – 1:30 PM PST
Past Chairman's Luncheon (Invite Only)
Location: Forum 107
1:00 PM – 1:30 PM PST
International Approach and Challenges in the Wine Industry – Organic PracticesLIVE Stage Speaker: – Domaines François Lurton
As an international grape grower and wine maker in many countries and in both hemispheres, Francois Lurton has a unique global understanding of global climate change and its effects on grape growing around the world. Being an organic grape grower/wine maker, he has developed unique solutions to overcome our ever-evolving challenges we are now facing with climate change. I believe it presents a great opportunity to have this discussion with the wholesalers of the US, who rely on grape growers and wine makers to navigate these challenges, in an effort to provide them a more in depth understanding of climate change, its effects on vineyards, and share our evolving solutions.
LIVE Stage
1:00 PM – 1:30 PM PST
International Approach and Challenges in the Wine Industry – Organic PracticesLocation: LIVE Stage (Summit Ballroom)LIVE Stage Speaker: – Domaines François Lurton
As an international grape grower and wine maker in many countries and in both hemispheres, Francois Lurton has a unique global understanding of global climate change and its effects on grape growing around the world. Being an organic grape grower/wine maker, he has developed unique solutions to overcome our ever-evolving challenges we are now facing with climate change. I believe it presents a great opportunity to have this discussion with the wholesalers of the US, who rely on grape growers and wine makers to navigate these challenges, in an effort to provide them a more in depth understanding of climate change, its effects on vineyards, and share our evolving solutions.
LIVE Stage
Francois Lurton – Domaines François Lurton ### 2226486###LIVE Stage Speaker######Domaines François Lurton###LIVE Stage Speaker: – Domaines François Lurton
### 1:00 PM – 2:00 PM PST
Best in Show Wine & Spirits TastingJoin us at HQ Connect to taste and sample the Best of Show winners from the 2024 WSWA Wine & Spirits Tasting Competition brought to you by Tasting Panel Magazine!
HQ Connect
1:00 PM – 2:00 PM PST
Best in Show Wine & Spirits TastingLocation: HQ Connect (Summit Ballroom)Join us at HQ Connect to taste and sample the Best of Show winners from the 2024 WSWA Wine & Spirits Tasting Competition brought to you by Tasting Panel Magazine!
HQ Connect
1:00 PM – 2:00 PM PST
Explore the Captivating World of Liqueurs, Aperitifs, and Amari
1:00 PM – 2:00 PM PST
Explore the Captivating World of Liqueurs, Aperitifs, and Amari
2:00 PM – 2:45 PM PST
Wholesaler Power Hour: Stories Through the GenerationsLIVE Stage Speaker: – Southern Glazer’s Wine & Spirits, LLC
LIVE Stage Speaker: – Breakthru Beverage Group
LIVE Stage Speaker: – Moon Distributors, Inc.
LIVE Stage Speaker: – Allied Beverage Group, LLC
LIVE Stage Speaker: – Republic National Distributing Company
Wine and spirits wholesalers have been around for 80+ years and many of the current companies are in their 3rd, 4th, and 5th generation of ownership. Join this session to hear stories from pioneering leaders who helped to create today's wine and spirits marketplace and lessons they've learned through the years.
LIVE Stage
2:00 PM – 2:45 PM PST
Wholesaler Power Hour: Stories Through the GenerationsLocation: LIVE Stage (Summit Ballroom)LIVE Stage Speaker: – Southern Glazer’s Wine & Spirits, LLC
LIVE Stage Speaker: – Breakthru Beverage Group
LIVE Stage Speaker: – Moon Distributors, Inc.
LIVE Stage Speaker: – Allied Beverage Group, LLC
LIVE Stage Speaker: – Republic National Distributing Company
Wine and spirits wholesalers have been around for 80+ years and many of the current companies are in their 3rd, 4th, and 5th generation of ownership. Join this session to hear stories from pioneering leaders who helped to create today's wine and spirits marketplace and lessons they've learned through the years.
LIVE Stage
Bennett Glazer – Southern Glazer’s Wine & Spirits, LLC ### 2226487###LIVE Stage Speaker###Executive Vice Chairman###Southern Glazer’s Wine & Spirits, LLC###LIVE Stage Speaker: – Southern Glazer’s Wine & Spirits, LLC
### @@@ Charlie Merinoff – Breakthru Beverage Group ### 2226488###LIVE Stage Speaker###Co-Chairman###Breakthru Beverage Group###LIVE Stage Speaker: – Breakthru Beverage Group
### @@@ Stan Hastings – Moon Distributors, Inc. ### 2229331###LIVE Stage Speaker###CEO###Moon Distributors, Inc.###LIVE Stage Speaker: – Moon Distributors, Inc.
### @@@ Bobby Harmelin – Allied Beverage Group, LLC ### 2229332###LIVE Stage Speaker###Executive VP, Industry Relations###Allied Beverage Group, LLC###LIVE Stage Speaker: – Allied Beverage Group, LLC
### @@@ Marc Sachs – Republic National Distributing Company ### 2229333###LIVE Stage Speaker###Partner###Republic National Distributing Company###LIVE Stage Speaker: – Republic National Distributing Company
### 2:00 PM – 3:00 PM PST
Low & No Alcohol Mixology HourMixology Workshops are a hands-on cocktail development experience that focuses on the art of crafting unique and creative drinks. During this interactive session, participants will spend an hour with expert mixologists to explore the fundamental building blocks of cocktails and learn about the fascinating history of mixology, all with the aim of designing innovative creations that align with your brand. With a strong focus on social media, attendees will learn how to create visually stunning cocktails that are sure to make a splash online, at home and at the bar.
2:00 PM – 3:00 PM PST
Low & No Alcohol Mixology HourLocation: The Hub (Summit Ballroom)Mixologist: – Allied Beverage Group
Mixology Workshop
Steve Fette – Allied Beverage Group ### 2233161###Mixologist###Manager of Artistry & Innovation###Allied Beverage Group###Mixologist: – Allied Beverage Group
### 3:00 PM – 3:30 PM PST
Building a Winning Brand for On-premise Success with Bill RancicLIVE Stage Speaker: – RPM Restaurants
Join Bill Rancic, expert brand builder, successful entrepreneur and restaurant group proprietor to explore how to build a winning brand for on-premise success. This session will focus on the core tenants of brand building as well as a unique perspective on what restaurants are looking for when engaging wine and spirits brands as well as other service providers and partners. Hear what is takes to focus your sales force to engage restaurants and bars, get into cocktail and wine programs.
WHY: The on-premise is an important part of the wine and spirits marketplace and will be critical for industry success in 2024 and beyond. According to SipSource, U. S. bars and restaurants remain an important component of the hospitality marketplace and often are the best proving ground for wine and spirits. From celebrity occasions to product exploration, consumer’s connect with brands on-premise.
LIVE Stage
3:00 PM – 3:30 PM PST
Building a Winning Brand for On-premise Success with Bill RancicLocation: LIVE Stage (Summit Ballroom)LIVE Stage Speaker: – RPM Restaurants
Join Bill Rancic, expert brand builder, successful entrepreneur and restaurant group proprietor to explore how to build a winning brand for on-premise success. This session will focus on the core tenants of brand building as well as a unique perspective on what restaurants are looking for when engaging wine and spirits brands as well as other service providers and partners. Hear what is takes to focus your sales force to engage restaurants and bars, get into cocktail and wine programs.
WHY: The on-premise is an important part of the wine and spirits marketplace and will be critical for industry success in 2024 and beyond. According to SipSource, U. S. bars and restaurants remain an important component of the hospitality marketplace and often are the best proving ground for wine and spirits. From celebrity occasions to product exploration, consumer’s connect with brands on-premise.
LIVE Stage
Bill Rancic – RPM Restaurants ### 2229320###LIVE Stage Speaker###– Entrepreneur, Award-Winning Author, Restaurateur, and Motivational Speaker###RPM Restaurants###LIVE Stage Speaker: – RPM Restaurants
### 3:00 PM – 4:00 PM PST
A Sweet Escape with Dimensional InsightTake a break from the tasting on the show floor to connect with other attendees and satisfy your sweet tooth in this break sponsored by Dimensional Insight! We will have a (literal) candy bar set up with all different kinds of goodies. Plus, see if you can nab the strolling napkin artist to get a drawing you can take home with you!
HQ Connect
3:00 PM – 4:00 PM PST
A Sweet Escape with Dimensional InsightLocation: HQ Connect (Summit Ballroom)Take a break from the tasting on the show floor to connect with other attendees and satisfy your sweet tooth in this break sponsored by Dimensional Insight! We will have a (literal) candy bar set up with all different kinds of goodies. Plus, see if you can nab the strolling napkin artist to get a drawing you can take home with you!
HQ Connect
4:15 PM – 5:30 PM PST
Brand Battle ChampionshipWSWA’s Brand Battle is the only event of its kind where craft, start-up, and small production brands have the opportunity to get in front of distributors from across the country to show off their product and receive constructive feedback and influential exposure. The 2024 Battle will hold 8 Shark Tank like virtual category competitions through the month of January with the winners of each competing live on-stage to crown the 2024 Brand Battle Champion!
Main Stage
4:15 PM – 5:30 PM PST
Brand Battle ChampionshipLocation: Main Stage (Forum Ballroom)WSWA’s Brand Battle is the only event of its kind where craft, start-up, and small production brands have the opportunity to get in front of distributors from across the country to show off their product and receive constructive feedback and influential exposure. The 2024 Battle will hold 8 Shark Tank like virtual category competitions through the month of January with the winners of each competing live on-stage to crown the 2024 Brand Battle Champion!
Main Stage
5:30 PM – 7:30 PM PST
TASTEAccess LIVE’s signature grand tasting reception! Join all three-tiers of the industry for a fun-filled evening of sampling new products available to the market and connecting with all 8 Brand Battle Contenders, including the 2024 Champion!
All exhibitors are welcome to pour. Contact Molly Fontaine (molly.fontaine@wswa.org).
5:30 PM – 7:30 PM PST
TASTELocation: Alliance Ballroom 310Access LIVE’s signature grand tasting reception! Join all three-tiers of the industry for a fun-filled evening of sampling new products available to the market and connecting with all 8 Brand Battle Contenders, including the 2024 Champion!
All exhibitors are welcome to pour. Contact Molly Fontaine (molly.fontaine@wswa.org).
- Wednesday, January 31, 2024
7:30 AM – 6:00 PM PST
Member Services Lounge OpenWSWA members can stop by the Member Services Lounge for a quick break between meetings to engage with WSWA staff and learn more about association initiatives like the WSWA-PAC and SipSource, explore member benefits, or meet with a representative from Distribution Solutions.
7:30 AM – 6:00 PM PST
Member Services Lounge OpenLocation: Forum Pre Function 2WSWA members can stop by the Member Services Lounge for a quick break between meetings to engage with WSWA staff and learn more about association initiatives like the WSWA-PAC and SipSource, explore member benefits, or meet with a representative from Distribution Solutions.
7:30 AM – 6:00 PM PST
Registration Open
7:30 AM – 6:00 PM PST
Registration Open
Location: Forum Pre Function
8:00 AM – 6:00 PM PST
Don Julio Tequila LoungeBar Hours: 1:00 PM - 5:00 PM
8:00 AM – 6:00 PM PST
Don Julio Tequila LoungeLocation: Forum Pre Function 2Bar Hours: 1:00 PM - 5:00 PM
8:00 AM – 8:00 PM PST
Freeman Product Distribution Center Open
8:00 AM – 8:00 PM PST
Freeman Product Distribution Center Open
8:30 AM – 9:30 AM PST
WSWA SipSource Trends BreakfastHear from SipSource analysts and industry veterans Danny Brager and Dale Stratton as they give Access LIVE attendees exclusive access to SipSource data - and what it's telling us - usually reserved for subscribers. In this session, attendees will also receive a sneak preview of the highly anticipated forecasting capabilities and enhanced trend analysis —an industry first! This forecasting product has been built with partners Kearney and NielsenIQ and launched at Access LIVE!
WSWA’s SipSource is a best-in-class product created to provide a holistic view of all three-tier channels, to support productive fact-based discussions between supplier and distributor partners, and to help drive GROWTH. SipSource is facilitated by the collaboration of multiple distributors to aggregate their data to provide that industry view - representing depletions for over 325,000 off- and on-premise accounts today. Don’t miss your chance to celebrate this year’s Ray Herrmann H.E.R.O. Award winner as well.
Main Stage
8:30 AM – 9:30 AM PST
WSWA SipSource Trends BreakfastLocation: Main Stage (Forum Ballroom)Hear from SipSource analysts and industry veterans Danny Brager and Dale Stratton as they give Access LIVE attendees exclusive access to SipSource data - and what it's telling us - usually reserved for subscribers. In this session, attendees will also receive a sneak preview of the highly anticipated forecasting capabilities and enhanced trend analysis —an industry first! This forecasting product has been built with partners Kearney and NielsenIQ and launched at Access LIVE!
WSWA’s SipSource is a best-in-class product created to provide a holistic view of all three-tier channels, to support productive fact-based discussions between supplier and distributor partners, and to help drive GROWTH. SipSource is facilitated by the collaboration of multiple distributors to aggregate their data to provide that industry view - representing depletions for over 325,000 off- and on-premise accounts today. Don’t miss your chance to celebrate this year’s Ray Herrmann H.E.R.O. Award winner as well.
Main Stage
9:30 AM – 4:00 PM PST
Access HQ & HQ Suites OpenThe epicenter of Access LIVE! Formerly split across two exhibit halls, HQ brings all the action into one space—housing the highest concentration of exhibits in addition to The Hub, LIVE Stage, Innovation Pavilion, HQ Connect, and more.
9:30 AM – 4:00 PM PST
Access HQ & HQ Suites OpenLocation: Summit BallroomThe epicenter of Access LIVE! Formerly split across two exhibit halls, HQ brings all the action into one space—housing the highest concentration of exhibits in addition to The Hub, LIVE Stage, Innovation Pavilion, HQ Connect, and more.
9:30 AM – 4:00 PM PST
Main Street Suites Open
9:30 AM – 4:00 PM PST
Main Street Suites Open
Location: Caesars Forum
10:00 AM – 10:20 AM PST
Driving Commercial Success through DEILIVE Stage Speaker: – Pronghorn
LIVE Stage Speaker: – Allied Beverage Group, LLC
As Pronghorn co-founder Dia Simms often says, the best commercial for diversity is commercial success. Join us for a fireside chat with Ms. Simms, hosted by Sara Harmelin, to gain actionable insights to unlock growth for your business.
LIVE Stage
10:00 AM – 10:20 AM PST
Driving Commercial Success through DEILocation: LIVE Stage (Summit Ballroom)LIVE Stage Speaker: – Pronghorn
LIVE Stage Speaker: – Allied Beverage Group, LLC
As Pronghorn co-founder Dia Simms often says, the best commercial for diversity is commercial success. Join us for a fireside chat with Ms. Simms, hosted by Sara Harmelin, to gain actionable insights to unlock growth for your business.
LIVE Stage
Dia Simms – Pronghorn ### 2229337###LIVE Stage Speaker###Co-Founder###Pronghorn###LIVE Stage Speaker: – Pronghorn
### @@@ Sara Harmelin – Allied Beverage Group, LLC ### 2229338###LIVE Stage Speaker###VP, Portfolio Development###Allied Beverage Group, LLC###LIVE Stage Speaker: – Allied Beverage Group, LLC
### 10:00 AM – 11:00 AM PST
Vodka & Gin Mixology HourMixology Workshops are a hands-on cocktail development experience that focuses on the art of crafting unique and creative drinks. During this interactive session, participants will spend an hour with expert mixologists to explore the fundamental building blocks of cocktails and learn about the fascinating history of mixology, all with the aim of designing innovative creations that align with your brand. With a strong focus on social media, attendees will learn how to create visually stunning cocktails that are sure to make a splash online, at home and at the bar.
10:00 AM – 11:00 AM PST
Vodka & Gin Mixology HourLocation: The Hub (Summit Ballroom)Mixology Workshop
Jonathan Pogash ### 2235855###Mixologist#########Mixologist:
### 10:00 AM – 3:30 PM PST
Served Up The PodcastServed Up The Podcast, powered by Southern Glazer’s Wine & Spirits, leads conversations on topics like advocacy, entrepreneurship, and belonging with food and beverage industry thought leaders representing our diverse hospitality community. Stop by Access HQ, booth HQ 4100, and listen to some of the wine and spirits industy’s most well-known and ground-breaking professionals. Schedule and guests below. Follow @serveduppodcast on Instagram.
10:00 AM – 3:30 PM PST
Served Up The PodcastLocation: HQ 4100Served Up The Podcast, powered by Southern Glazer’s Wine & Spirits, leads conversations on topics like advocacy, entrepreneurship, and belonging with food and beverage industry thought leaders representing our diverse hospitality community. Stop by Access HQ, booth HQ 4100, and listen to some of the wine and spirits industy’s most well-known and ground-breaking professionals. Schedule and guests below. Follow @serveduppodcast on Instagram.
10:00 AM – 11:00 AM PST
Interview with Andy Seymour, Founder, Liquid Pro
11:15 AM – 12:15 PM PST
Interview with Andrew England, CEO, Philips Distilling Co.
Location: HQ 4100
2:30 PM – 3:30 PM PST
Interview with Beorn Bruecker, Co Founder, Hand Barrel
10:00 AM – 4:00 PM PST
Hub Activities OpenA one-stop-shop for brand innovation and development! Located in Access HQ, the Hub offers a variety of solutions for exhibiting brands looking to expand, experiment, and grow. Back by popular demand don’t miss your chance to secure a space in the Content Lab, Mixology Workshop, or at the Brand Building Bar!
10:00 AM – 4:00 PM PST
Hub Activities OpenLocation: The Hub (Summit Ballroom)A one-stop-shop for brand innovation and development! Located in Access HQ, the Hub offers a variety of solutions for exhibiting brands looking to expand, experiment, and grow. Back by popular demand don’t miss your chance to secure a space in the Content Lab, Mixology Workshop, or at the Brand Building Bar!
10:15 AM – 11:00 AM PST
SipSource Forecasting Preview Learn how SipSource’s new forecasting capability is poised to change the wine and spirits industry! This session is perfect for any data-driven professionals interested in applying predictive modeling to help guide business planning and decision making. Open to media and all attendees.
• SipSource Analysts Danny Brager and Dale Stratton
• Kearney’s Michael Ooms
10:15 AM – 11:00 AM PST
SipSource Forecasting Preview Location: Academy 414Learn how SipSource’s new forecasting capability is poised to change the wine and spirits industry! This session is perfect for any data-driven professionals interested in applying predictive modeling to help guide business planning and decision making. Open to media and all attendees.
• SipSource Analysts Danny Brager and Dale Stratton
• Kearney’s Michael Ooms
11:00 AM – 11:30 AM PST
90 Years After Prohibition: The Alcohol Lessons for the Cannabis Beverage IndustryLIVE Stage Speaker: – Smoke Sip Savor / The Clever Root
LIVE Stage Speaker: – Terpene Belt Farms
Like alcohol before it, as cannabis continues to emerge from the dark days of Prohibition, opportunities and challenges face every segment of this burgeoning industry. But how did we get here, and what can the cannabis industry, and the cannabinoid beverage segment in particular, learn from its wine and spirits predecessors? From navigating regulatory gray spaces, to an overview of the manufacturing and distribution landscape, to an analysis of the booming hemp-derived THC market in places like Minnesota, this session will examine the ways in which the cannabis and hemp industries may benefit from the experience of the traditional adult beverage channels-and why wine and spirits companies should be excited about this up and coming new intoxicating market segment.
LIVE Stage
11:00 AM – 11:30 AM PST
90 Years After Prohibition: The Alcohol Lessons for the Cannabis Beverage IndustryLocation: LIVE Stage (Summit Ballroom)LIVE Stage Speaker: – Smoke Sip Savor / The Clever Root
LIVE Stage Speaker: – Terpene Belt Farms
Like alcohol before it, as cannabis continues to emerge from the dark days of Prohibition, opportunities and challenges face every segment of this burgeoning industry. But how did we get here, and what can the cannabis industry, and the cannabinoid beverage segment in particular, learn from its wine and spirits predecessors? From navigating regulatory gray spaces, to an overview of the manufacturing and distribution landscape, to an analysis of the booming hemp-derived THC market in places like Minnesota, this session will examine the ways in which the cannabis and hemp industries may benefit from the experience of the traditional adult beverage channels-and why wine and spirits companies should be excited about this up and coming new intoxicating market segment.
LIVE Stage
Rachel Burkons – Smoke Sip Savor / The Clever Root ### 2230311###LIVE Stage Speaker###Founder / Editor in Chief###Smoke Sip Savor / The Clever Root###LIVE Stage Speaker: – Smoke Sip Savor / The Clever Root
### @@@ Pamela Epstein – Terpene Belt Farms ### 2234170###LIVE Stage Speaker###Chief Legal and Regulatory Officer###Terpene Belt Farms###LIVE Stage Speaker: – Terpene Belt Farms
### 11:00 AM – 11:45 AM PST
TAG Best in Show Tasting
11:00 AM – 11:45 AM PST
TAG Best in Show TastingLocation: HQ Connect (Summit Ballroom)HQ Connect
11:00 AM – 12:00 PM PST
Whiskey, Bourbon & Scotch Mixology HourMixology Workshops are a hands-on cocktail development experience that focuses on the art of crafting unique and creative drinks. During this interactive session, participants will spend an hour with expert mixologists to explore the fundamental building blocks of cocktails and learn about the fascinating history of mixology, all with the aim of designing innovative creations that align with your brand. With a strong focus on social media, attendees will learn how to create visually stunning cocktails that are sure to make a splash online, at home and at the bar.
11:00 AM – 12:00 PM PST
Whiskey, Bourbon & Scotch Mixology HourLocation: The Hub (Summit Ballroom)Mixology Workshop
Jonathan Pogash ### 2235855###Mixologist#########Mixologist:
### 11:15 AM – 12:00 PM PST
SipSource: Strategic Business ApplicationsLearn how SipSource data and forecasting is supporting today’s most competitive wine and spirits producers, distributors, and industry analysts, globally. Applying the best data can take your team’s business I.Q. and marketplace capabilities to the next level. This session will present three business cases for wine, spirits, and predictive modeling, respectively. Open to media and all attendees.
• SipSource Analysts Danny Brager and Dale Stratton
• Kearney’s Michael Ooms
11:15 AM – 12:00 PM PST
SipSource: Strategic Business ApplicationsLocation: Academy 414Learn how SipSource data and forecasting is supporting today’s most competitive wine and spirits producers, distributors, and industry analysts, globally. Applying the best data can take your team’s business I.Q. and marketplace capabilities to the next level. This session will present three business cases for wine, spirits, and predictive modeling, respectively. Open to media and all attendees.
• SipSource Analysts Danny Brager and Dale Stratton
• Kearney’s Michael Ooms
12:00 PM – 12:30 PM PST
You're Leaving Money on the Table: How and Why to Sell Non-AlcsLIVE Stage Speaker: – Ritual Zero Proof
LIVE Stage Speaker: – Ritual Zero Proof
The fastest growing category in all of adult beverage is non-alcoholic. Sales are up 300% since 2019, and this year will top half a billion dollars (Nielsen IQ). Just like every grocery store carries oat milk, and every menu has vegetarian options, every wholesaler and every retailer needs to offer non-alc options. If you don’t, you’re losing money–and losing ground to your competitors. Launching a new product category can be daunting. But getting started is easier than you think, and the rewards are immediate. In fact, Nielsen reports that households buying non-alc are worth 59% more than those that only purchase alcohol. Rich in detailed proof points, revenue models, and consumer insights, this panel is one of the most actionable you’ll attend at WSWA. Hosted by the founders of Ritual Zero Proof, the country’s #1 spirit alternative, you’ll leave armed with everything you need to launch your own non-alc program–and increase your bottom line immediately.
LIVE Stage
12:00 PM – 12:30 PM PST
You're Leaving Money on the Table: How and Why to Sell Non-AlcsLocation: LIVE Stage (Summit Ballroom)LIVE Stage Speaker: – Ritual Zero Proof
LIVE Stage Speaker: – Ritual Zero Proof
The fastest growing category in all of adult beverage is non-alcoholic. Sales are up 300% since 2019, and this year will top half a billion dollars (Nielsen IQ). Just like every grocery store carries oat milk, and every menu has vegetarian options, every wholesaler and every retailer needs to offer non-alc options. If you don’t, you’re losing money–and losing ground to your competitors. Launching a new product category can be daunting. But getting started is easier than you think, and the rewards are immediate. In fact, Nielsen reports that households buying non-alc are worth 59% more than those that only purchase alcohol. Rich in detailed proof points, revenue models, and consumer insights, this panel is one of the most actionable you’ll attend at WSWA. Hosted by the founders of Ritual Zero Proof, the country’s #1 spirit alternative, you’ll leave armed with everything you need to launch your own non-alc program–and increase your bottom line immediately.
LIVE Stage
David Crooch – Ritual Zero Proof ### 2230312###LIVE Stage Speaker###Co-Founder & CEO###Ritual Zero Proof###LIVE Stage Speaker: – Ritual Zero Proof
### @@@ Marcus Sakey – Ritual Zero Proof ### 2230313###LIVE Stage Speaker###Co-Founder & CMO###Ritual Zero Proof###LIVE Stage Speaker: – Ritual Zero Proof
### 12:00 PM – 1:00 PM PST
LIVE Stage Lunch & Learn
12:00 PM – 1:00 PM PST
LIVE Stage Lunch & LearnLocation: LIVE Stage (Summit Ballroom)
1:00 PM – 1:20 PM PST
Successfully Engaging with Influential Content Creators in Your CommunityLIVE Stage Speaker: – Beautiful Booze
LIVE Stage Speaker: – Little Lane Media Productions
In today's world, our community is no longer limited geographically. It's now easier than ever to connect with peers all over the globe. Building your online community and nurturing these positive connections can expand your brand visibility globally. During this session, you will learn to identify key ambassadors and influential individuals in your network and how best to identify and garner those relationships, through social media. This seminar will provide you with the tools to develop and expand your company, or personal brand, by engaging your target audience. Educating you on how best to forge honest and genuine digital relationships, which can be molded into real-life profits and publicity. Being present online has never been more important.
LIVE Stage
1:00 PM – 1:20 PM PST
Successfully Engaging with Influential Content Creators in Your CommunityLocation: LIVE Stage (Summit Ballroom)LIVE Stage Speaker: – Beautiful Booze
LIVE Stage Speaker: – Little Lane Media Productions
In today's world, our community is no longer limited geographically. It's now easier than ever to connect with peers all over the globe. Building your online community and nurturing these positive connections can expand your brand visibility globally. During this session, you will learn to identify key ambassadors and influential individuals in your network and how best to identify and garner those relationships, through social media. This seminar will provide you with the tools to develop and expand your company, or personal brand, by engaging your target audience. Educating you on how best to forge honest and genuine digital relationships, which can be molded into real-life profits and publicity. Being present online has never been more important.
LIVE Stage
Natalie Migliarini – Beautiful Booze ### 2229295###LIVE Stage Speaker###Founder, Author, Social Media Maven, Creator, Cocktailian, Photographer, & Influencer###Beautiful Booze###LIVE Stage Speaker: – Beautiful Booze
### @@@ James Stevenson – Little Lane Media Productions ### 2229296###LIVE Stage Speaker###Founder###Little Lane Media Productions###LIVE Stage Speaker: – Little Lane Media Productions
### 1:00 PM – 2:00 PM PST
Tequila & Mezcal Mixology HourMixology Workshops are a hands-on cocktail development experience that focuses on the art of crafting unique and creative drinks. During this interactive session, participants will spend an hour with expert mixologists to explore the fundamental building blocks of cocktails and learn about the fascinating history of mixology, all with the aim of designing innovative creations that align with your brand. With a strong focus on social media, attendees will learn how to create visually stunning cocktails that are sure to make a splash online, at home and at the bar.
1:00 PM – 2:00 PM PST
Tequila & Mezcal Mixology HourLocation: The Hub (Summit Ballroom)Mixology Workshop
Michael Page ### 2235856###Mixologist#########Mixologist:
### 1:30 PM – 2:30 PM PST
WSWA/DISCUS Meeting (Invite Only)
1:30 PM – 2:30 PM PST
WSWA/DISCUS Meeting (Invite Only)
Location: Forum Ballroom 107
1:45 PM – 2:30 PM PST
Alcohol and Tobacco Tax and Trade Bureau (TTB): Supplier BootcampIn this 45 minute session, TTB (Alcohol and Tobacco Tax and Trade Bureau) specialists will provide an overview of federal regulations and requirements applicable to imported and domestic alcohol beverage products. By the end of the session, you will be more familiar with TTB and its jurisdiction; have a general understanding of permitting, formula, and labeling requirements; and become aware of recent tax reform changes that may be applicable to you. Specialists will then open it up for your questions!
HQ Connect
1:45 PM – 2:30 PM PST
Alcohol and Tobacco Tax and Trade Bureau (TTB): Supplier BootcampLocation: HQ Connect (Summit Ballroom)In this 45 minute session, TTB (Alcohol and Tobacco Tax and Trade Bureau) specialists will provide an overview of federal regulations and requirements applicable to imported and domestic alcohol beverage products. By the end of the session, you will be more familiar with TTB and its jurisdiction; have a general understanding of permitting, formula, and labeling requirements; and become aware of recent tax reform changes that may be applicable to you. Specialists will then open it up for your questions!
HQ Connect
2:00 PM – 2:50 PM PST
Wholesaler Power Hour: Today’s Distributor and Tomorrow’s Marketplace!LIVE Stage Speaker: – Opici Family Distributing
LIVE Stage Speaker: – Breakthru Beverage Group
LIVE Stage Speaker: – Republic National Distributing Co., Inc.
LIVE Stage Speaker: – Best Brands Inc.
LIVE Stage Speaker:
Join us on the LIVE Stage to hear from the next generation of leaders in the wholesale industry as they talk about today's marketplace, the value of distribution partnerships and their plans for the future marketplace!
LIVE Stage
2:00 PM – 2:50 PM PST
Wholesaler Power Hour: Today’s Distributor and Tomorrow’s Marketplace!Location: LIVE Stage (Summit Ballroom)LIVE Stage Speaker: – Opici Family Distributing
LIVE Stage Speaker: – Breakthru Beverage Group
LIVE Stage Speaker: – Republic National Distributing Co., Inc.
LIVE Stage Speaker: – Best Brands Inc.
LIVE Stage Speaker:
Join us on the LIVE Stage to hear from the next generation of leaders in the wholesale industry as they talk about today's marketplace, the value of distribution partnerships and their plans for the future marketplace!
LIVE Stage
Dina Opici – Opici Family Distributing ### 2230307###LIVE Stage Speaker###President###Opici Family Distributing###LIVE Stage Speaker: – Opici Family Distributing
### @@@ Hillary Wirtz – Breakthru Beverage Group ### 2230308###LIVE Stage Speaker###Senior Director of Diversity & Inclusion###Breakthru Beverage Group###LIVE Stage Speaker: – Breakthru Beverage Group
### @@@ Ken Rosenberg – Republic National Distributing Co., Inc. ### 2230318###LIVE Stage Speaker###Senior Vice President - Wine###Republic National Distributing Co., Inc.###LIVE Stage Speaker: – Republic National Distributing Co., Inc.
### @@@ Ryan Moses – Best Brands Inc. ### 2232680###LIVE Stage Speaker###Chief Operating Officer###Best Brands Inc.###LIVE Stage Speaker: – Best Brands Inc.
### @@@ Grant Sechler ### 2232704###LIVE Stage Speaker#########LIVE Stage Speaker:
### 3:00 PM – 3:20 PM PST
Face-to-face With Gene SimmonsLIVE Stage
3:00 PM – 3:20 PM PST
Face-to-face With Gene SimmonsLocation: LIVE Stage (Summit Ballroom)LIVE Stage
3:00 PM – 3:45 PM PST
Hemp Beverage Supplier & Wholesaler MixerHQ Connect
3:00 PM – 3:45 PM PST
Hemp Beverage Supplier & Wholesaler MixerLocation: HQ Connect (Summit Ballroom)HQ Connect
4:30 PM – 5:15 PM PST
Closing Keynote & Awards ProgramMain Stage Speaker: – Federal Bureau of Investigation
Join this session to hear Francis Creighton, WSWA President & CEO, discuss a variety of hot topics with the FBI Deputy Director. Deputy Director Abbate with discuss organized retail theft, cyber security and other key issues the FBI is currently focused on.
Following the fireside chat with FBI Deputy Director Abbate and WSWA's CEO Creighton, awards will be handed out to recipients of the Lifetime Leadership Award, Retailer Community Service Award, Access Craft Hot New Now Supplier Award, and the Wholesaler Movers and Shakers Awards.
Main Stage
4:30 PM – 5:15 PM PST
Closing Keynote & Awards ProgramLocation: Main Stage (Forum Ballroom)Main Stage Speaker: – Federal Bureau of Investigation
Join this session to hear Francis Creighton, WSWA President & CEO, discuss a variety of hot topics with the FBI Deputy Director. Deputy Director Abbate with discuss organized retail theft, cyber security and other key issues the FBI is currently focused on.
Following the fireside chat with FBI Deputy Director Abbate and WSWA's CEO Creighton, awards will be handed out to recipients of the Lifetime Leadership Award, Retailer Community Service Award, Access Craft Hot New Now Supplier Award, and the Wholesaler Movers and Shakers Awards.
Main Stage
Paul Abbate – Federal Bureau of Investigation ### 2226485###Main Stage Speaker###Deputy Director###Federal Bureau of Investigation###Main Stage Speaker: – Federal Bureau of Investigation
### 5:30 PM – 8:00 PM PST
Ovation LIVEThe exclamation point on a week of unparalleled networking and deal making, Ovation LIVE is a chance to strengthen and celebrate new relationships, connections, and deals made during Access LIVE.
5:30 PM – 8:00 PM PST
Ovation LIVELocation: Brooklyn Bowl (Offsite)The exclamation point on a week of unparalleled networking and deal making, Ovation LIVE is a chance to strengthen and celebrate new relationships, connections, and deals made during Access LIVE.
- Thursday, February 1, 2024
7:00 AM – 5:00 PM PST
Exhibit Hall & Suites Teardown
7:00 AM – 5:00 PM PST
Exhibit Hall & Suites Teardown
Location: Caesars Forum
8:00 AM – 8:00 PM PST
Freeman Product Distribution Center Open
8:00 AM – 8:00 PM PST
Freeman Product Distribution Center Open
9:00 AM – 11:00 AM PST
Preview & Presale for Access LIVE 2025
9:00 AM – 11:00 AM PST
Preview & Presale for Access LIVE 2025
Location: Forum Pre Function