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Full Schedule

Full Schedule

  • Sunday, January 28, 2024
  • 12:00 AM – 5:00 PM PST
    Main Street Suite Move-In, by Appointment Only
    Note: Must schedule set-up in advance
  • 12:00 PM – 5:00 PM PST
    Wine & Spirits Tasting Competition (Closed Session)
    This competition rewards excellence in taste and provides opportunities for new and existing brands to earn recognition that will boost their profile during the show and lend credibility to their products for years to come.
  • Monday, January 29, 2024
  • 8:00 AM – 5:00 PM PST
    Exhibit Space Set-Up (Exhibit Booths, Main Suite Suites, and Access HQ Suites)
  • 8:00 AM – 6:00 PM PST
    Member Services Lounge Open
  • 8:00 AM – 6:00 PM PST
    Registration Open
  • 8:00 AM – 6:00 PM PST
    Welcome Lounge Open
  • 10:00 AM – 12:00 PM PST
    Wine & Spirits Tasting Competition: Best in Show Sweepstakes (Closed Session)
  • 11:00 AM – 2:00 PM PST
    WSWA Board of Directors Meeting & Lunch (Closed Session)
  • 2:30 PM – 4:00 PM PST
    WSWA Wholesaler Members Meeting (Open WSWA Wholesaler Members Only)
  • 3:30 PM – 4:30 PM PST
    Media, Brand Battle Contenders, and Access Craft Members Reception (Invite Only)
    Sip some of the most innovative craft products to hit the market as we toast the 2024 Brand Battle contenders! This reception will give industry media and influencers unfettered access to the most buzzed about brands, stories and attendees at Access LIVE.
  • 3:30 PM – 4:30 PM PST
    WLC Reception (Invite Only)
    Calling all Women in Wholesale! Join the Women’s Leadership Council (WLC) Advisory Board for a reception for women wholesalers only. This is an opportunity to network with your peers, meet our WSWA Board and create lifelong friendships in the industry.
  • 4:00 PM – 5:00 PM PST
    Non-Member Wholesaler Welcome Reception (Invite Only)
    All New WSWA Members and Non-Member wholesalers attending Access LIVE are invited to attend this welcome reception. Join WSWA staff and Board Members to learn about the association and all of the benefits offered to wholesaler members.
  • 5:00 PM – 7:30 PM PST
    Celebrate LIVE
  • Tuesday, January 30, 2024
  • 7:00 AM – 7:45 AM PST
    Wellness Workout
  • 7:30 AM – 6:00 PM PST
    Member Services Lounge Open
  • 7:30 AM – 6:00 PM PST
    Registration Open
  • 7:30 AM – 6:00 PM PST
    Welcome Lounge Open
  • 8:00 AM – 9:30 AM PST
    Opening General Session & Breakfast
  • 9:30 AM – 4:00 PM PST
    Access HQ & Suites Open
    The center of all Access LIVE action! Formerly split across two exhibit halls, HQ will bring all the action into one space—housing the highest concentration of exhibits in addition to The Hub, LIVE Stage, Innovation Pavilion, HQ Connect and more.
  • 9:30 AM – 4:00 PM PST
    Main Street Suites Open
  • 10:00 AM – 4:00 PM PST
    Hub Activities Open
  • 10:00 AM – 4:00 PM PST
    LIVE Stage Sessions
  • 12:00 PM – 1:00 PM PST
    Lunch in Exhibit Hall
  • 1:00 PM – 2:00 PM PST
    Best in Show Wine & Spirits Tasting
  • 4:30 PM – 5:30 PM PST
    Brand Battle Championship
  • 5:30 PM – 7:30 PM PST
    TASTE
  • Wednesday, January 31, 2024
  • 7:00 AM – 7:45 AM PST
    Wellness Workout
  • 7:30 AM – 6:00 PM PST
    Member Services Lounge Open
  • 7:30 AM – 6:00 PM PST
    Registration Open
  • 7:30 AM – 6:00 PM PST
    Welcome Lounge Open
  • 8:30 AM – 9:30 AM PST
    WSWA SipSource Trends Breakfast
  • 9:30 AM – 4:00 PM PST
    Access HQ & Suites Open
  • 9:30 AM – 4:00 PM PST
    Main Street Suites Open
  • 10:00 AM – 4:00 PM PST
    Hub Activities Open
  • 10:00 AM – 4:00 PM PST
    LIVE Stage Sessions
  • 12:00 PM – 1:00 PM PST
    Lunch in Exhibit Hall
  • 4:30 PM – 5:15 PM PST
    Awards Ceremony
  • 5:30 PM – 8:00 PM PST
    Ovation LIVE
  • Thursday, February 1, 2024
  • 7:00 AM – 5:00 PM PST
    Exhibit Hall & Suites Teardown
  • 9:00 AM – 11:00 AM PST
    Preview & Presale for 2025 Exhibitors